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<body> <Table Width="550" border="0" style="border-collapse: collapse" cellpadding="0"><TR><TD Width="35"><IMG SRC="//www.totalmotorsport.com/images/spacer.gif" WIDTH="35" HEIGHT="1"></td><td> <CENTER><Table border="0" width="100%"> <TR><TD width="100%" align="center"><B><FONT FACE="Tahoma" SIZE="5">BTCC</FONT></B></TD></TR> <TR><TD width="100%" align="left"><B><FONT FACE="Tahoma" SIZE="2">13/02/2001</FONT></B></TD></TR> <TR><TD width="100%" align="center"><B><FONT FACE="Tahoma" SIZE="4">BTCC Media Support</FONT></B></TD></TR> <TR><TD width="100%" align="center"><B><FONT FACE="Tahoma" SIZE="3">Radio, Web And Shopping Centre Promotions</FONT></B></TD></TR> <TR><TD width="100%" align="center"><FONT FACE="Tahoma" SIZE="1">  </FONT></TD></TR> <TR><TD width="100%" align="left"><FONT FACE="Tahoma" SIZE="2"> The drive towards extending the scope of the BTCC could put other series' efforts to shame.<BR> <BR> TOCA Radio returns to the BTCC for 2001. The service will be present at all 13 race meetings and it will be a focal point within the Paddock area for regular interviews and features. It will also provide a dedicated feed into the new TOCA Tour website (currently under development), which will provide both streaming and compressed audio reports throughout each race weekend. Web cams are another possibility.<BR> <BR> The website (not using the old domain) will be ready for the pre-season launch on March 26. It is expected to contain history, Championship details, driver and personality interviews, chat room and forum facilities, competitions and the audio reports mentioned above. There will be a continually updated results and Championship positions service and, in addition, there will be a secure passworded area for media and teams to receive confidential targeted information.<BR> <BR> RSM (Results Sports Management) will be working with the Championship to develop a public awareness campaign utilising shopping centre promotions prior to each race. A “significantly sized unit” will operate within each shopping centre complex, consisting of a TOCA Tour backdrop featuring two display video monitors showing video footage of the series, plus space to display two full size cars, one of which will always be a BTC Touring car. <BR> <BR> The campaign will operate as follows:<BR> Brands Hatch – 15 / 16 April – Bluewater Shopping Centre – Thurs-Sat<BR> Thruxton – 6 / 7 May – Walks Shopping Centre, Basingstoke – Fri-Sun<BR> Oulton Park – 19 / 20 May – Trafford Centre, Manchester – Thurs-Sat<BR> Silverstone – 1 / 2 June – The Centre, Milton Keynes – Tues-Thurs<BR> Mondello Park – 16 / 17 June – The Blanchards, Dublin – Thurs-Sat<BR> Donington Park – 30 June / 1 July – Victoria Centre, Nottingham – Thurs-Sat<BR> Knockhill – 21 / 22 July – Gyle Shopping Centre, Edinburgh – Thurs-Sat<BR> Snetterton – 3 / 4 August – Grafton Centre, Cambridge – Wed-Fri<BR> Croft – 11 / 12 August – Eldon Square, Newcastle – Thurs-Sat<BR> Oulton Park – 25 / 26 August – Arndale Centre, Manchester – Thurs-Sat<BR> Silverstone – 8 / 9 September – Brent Cross, North London – Thurs-Sat<BR> Donington Park – 22 / 23 September – Shires Shopping Centre, Leicester – Thurs-Sat<BR> Brands Hatch – 6 / 7 October – Lakeside Shopping Centre, Thurrock – Thurs-Sat<BR> <BR> A regionalised radio campaign supporting each TOCA Tour race meeting will help point potential fans towards the shopping centre promotions. <BR> <BR> </FONT></TD></TR> </TABLE><BR> </CENTER> <BR><CENTER><font size="1" color="#808080" face="Tahoma">Copyright ©2000-©2023 TotalMotorSport</font></CENTER> </td> </tr> </table> </body>